How We Help Professional Services Grow
After working with professional services companies for over 20 years, we’ve learned a few things. With the proper leadership and goals, we have been able to maximize people, process and technology to grow companies.
Leadership
Established and led inside national sales team. Generated leads and drove growth from $12M to $110M in revenue with compound average annual growth rate of 40%.
Branding
Directed implementation of comprehensive brand identity and positioning program in partnership with CEO and three agencies. Increased brand awareness via new logo design and PR, advertising, and social media campaigns, leading to top industry rankings.
Growth Enablement
Developed go-to-market and lead generation programs, drove ~38% revenue growth, and positioned accounting and finance professional services firm for acquisition.
Our Services
Services & Expertise.
Marketing Strategy & Operations: Strategic Communications, Go-to-Market Planning, Budget Management, Process Optimization & Scalability, Project Management, Program Development, Vendor Engagement
Brand Media Strategy & Communications: External / Internal (Digital, Print, Advertising, PR, Media Blitzes, Collateral, Editing, Case Studies, Testimonials, internal & External Newsletters, Thought Leadership Content, Editorial Calendars, Subject Matter Expertise, Corporate Standards, Legal Registration, Logos
Marketing Strategy & Operations: Strategic Digital Marketing: Customer Journey / Engagement, Multi-Channel Marketing Campaigns, Lead Scoring, MQL, SQL, Reporting
Market Analytics & Research: Industry, Prospects, Customer Analytics, Persona Mapping
Sales Enablement: Account Based Marketing, Proposals, RFPs, Presentations
Web & Social Media Strategy: Design, Development, SEO, Organic / Paid Search, AI
Impactful Results.
Enabled 4.5x to 8x increase in sales for companies.
Go-to-Market initiatives drove exceptional growth from $12M to $110M in revenue with a 40% CAGR.
Directed marketing integration efforts in 15 successful M&A deals.
Drove marketing support for new practice that generated $60M+ in revenue.
Drove $5M+ in new revenue with new inside sales lead generation function and pipeline processes.
Deliverables.
Align marketing people, processes & technology with company strategy
Marketing & Sales Maturity Assessment/SWOT
Identify go-to-market initiatives
Support the sales process
Deliver content driven marketing programs
Digital marketing/sales resource center
Pipeline reporting
Recruit & manage marketing talent & agencies
Assist marketing leader & department projects